Displays and showcases

Displays and showcases are printed and mounted elements of moderate or small size that are used in shops in order to display, position and ultimately make a particular product visible on the market.

Displays, also known as POS (Point of Sale) displays, are media used for advertising campaigns supporting the sale of the product in stores.


They can be designed in a variety of ways in order to visually attract the customer in a way that encourages the purchase of the displayed product.

POS displays can include shelves, dummy packets, showcases...


Displays or showcases are generally printed on both sides and in any of the ways listed below:

  • colour (four-colour)
  • in black
  • in two colours
  • in Pantone colours
  • a combination of all of them

They are usually printed with colours matching those of the displayed product or its packaging, using the corresponding Pantone colours. It is quite common to also make use of striking images and an appropriate slogan to promote the product.


The displays and showcases are manufactured in various shapes and materials: corrugated cardboard, metal, glass, polypropylene, methacrylate, etc.

The success of a POS display will depend largely on the material chosen for its preparation.
Sometimes these displays are temporary and fulfil the promotion of a specific product for a limited period of time. Most of them are manufactured on printed corrugated cardboard.
The simplest displays consist of printed and stamped cardboard pieces that are assembled upon arrival at the point of sale, on which the items are placed.

However, on other occasions, the displays are permanent and more durable materials are therefore used for their manufacture (metal, plastic, wood...), composed of pieces that fit or screw together forming a piece of furniture to hold or contain the products.
Some of them even have lighting systems to make the product even more visible.


On cardboard displays or showcases, it is advisable to laminate the cardboard printed to extend the life cycle of the material.

It is necessary to correctly design the POS display. We need to consider whether it should be formed by different independent pieces and determine its duration, rigidity and ease of transport.

Connect with the customer. If we manage to create an emotional connection with the customer, we convey confidence and this helps to achieve a possible purchase.

Facilitate access to articles as much as possible. Customers must also be able to easily access the articles.

Make the most of space. Plan the location well and avoid saturated spaces that compromise the customer's personal space.

Make promotions of the products sporadically and announce these promotions through the POS displays to achieve a greater impact.

Change the displays frequently to improve their effectiveness.