By packaging we basically refer to the packaging that wraps, protects or preserves a product.

Packaging is everything related to the inclusion or protection of products for distribution, storage, sale and use. In short, the packaging, labelling and containers of commercial items.

In marketing, packaging is like a letter of introduction for a product, and as such, it should focus mainly on capturing the attention of the consumer and being a window of communication to the user.

Proper packaging increases the company’s brand value and correct presentation is of vital importance, since it can determine the success or failure of its marketing.

In an extremely competitive market, the packaging takes on even greater relevance, positioning itself as one of the most important marketing instruments, becoming a key element for the customer to decide on one product or another.


There are many formats and measures for a packaging element.

We can establish different categories depending on the utility and the product to be packaged:

  • Standard packaging (Boxes: standard, oval, self-assembly, with window, with tab, with reinforcement, with sliding opening, for hanging, for confectionery, triangular, hexagonal, sliding belts...)
  • Packaging for shipments: Shipping boxes, cardboard envelopes, plastic envelopes...
  • Food packaging: Food trays, food boxes...
  • Bottle holder: Bottle holder boxes, bottle bags...
  • Magnetic closing boxes: Boxes of all types with hidden magnet closures.
  • Files: Custom files for easy assembly.

Based on an idea, we can manufacture the most suitable packaging for a product taking into account design criteria, ease of use, space, protection and versatility.


Packaging elements are generally printed on both sides and in any of the ways listed below:

  • colour (four-colour)
  • in black
  • in two colours
  • in Pantone colours
  • a combination of all of them

They are usually printed with colours matching those of the product to promote or with the company's corporate colours, using the corresponding Pantone colours.

It is quite common to also make use of striking images and an appropriate slogan to promote the product.


Packaging elements are manufactured in various shapes and materials: Paper, compact cardboard, corrugated cardboard, glass, plastic, aluminium, polystyrene, wood, etc.


Among this wide variety of materials that we can use, some have more advantages than others.
Two of the most commonly used raw materials in packaging are paper and cardboard. These are natural materials, easy to recycle, with a low environmental impact and they also have great resistance and durability.


Some of the recommendations when producing packaging elements are as follows:

  • Analyse, evaluate and validate the packaging design: Study the most appropriate way to package the product, reviewing its geometric shapes, taking into account the product to be contained as well as its simplicity of use and application.
  • Select the right materials according to the product: The use of good quality materials indicates a good quality product. Another important aspect to consider is the respect for the environment of many consumers, who like to contribute to conserving the environment, so they are looking for compact, biodegradable and recyclable packaging.
  • Suitable photographs and illustrations: It is advisable to represent the product in the most honest way possible. The photographs and illustrations can achieve the pull effect towards our product.
  • Transmit brand image: Packaging must generate loyalty and trust in the brand, as they are elements on which every relationship is based. When people become familiar with something they feel comfortable. An appropriate graphic style and a coherent message generate trust in the brand towards consumers.