Labels

A label consists of a piece of paper, cardboard, plastic or other similar material that is adhered, attached, fixed or hung on an object to indicate what it is, what it contains or other information related to it, such as its classification or price.

There are many types of labels:

  • Hanging labels for clothes
  • Food product labels
  • Glass packaging labels
  • Round labels
  • Die cut labels
  • Numbered and/or variable code tags
  • ...
Format

As with other products, there is no standard size for label printing.
Its size varies according to the product we want to label.
The label for a garment is not the same size or format as for a wine bottle or a fire extinguisher.

The size chosen should accommodate all the information, classification or price you need to include on the label, so that the data appears clearly and legibly.

It is possible to make labels in custom shapes, using the corresponding die. 

Printing

Tickets can be printed on one or both sides in one of the following ways:

  • colour (four-colour)
  • in black
  • in two colours
  • in Pantone colours
  • a combination of all of them

Labels can include barcodes, QR codes or even personalization with variable data to complete the product information and read it later with a barcode reader when necessary.

We can use techniques such as stamping, selective UV varnish, plastic coating/laminating and embossing, among others, to give extra added value to our label.

If we combine these techniques with a good design we can produce attractive and easy-to-read labels for our products.

Medium

Although there is a very varied amount of media for printing labels, the most commonly used could be coated, laid and offset paper and card.

We have special paper for labelling bottles suitable for automatic bottling machines and easy cleaning.

Tips

These are some of the main features of the labels to ensure their effectiveness:

  • Adapt the label to the container in size, shape, colour...
  • Use the appropriate materials to ensure their durability from the product labelling to reaching the end consumer.
  • Incorporate the information required by law, standards or regulations of the sector in addition to all the data that the customer may require.
  • Include contact data: phone numbers, addresses, web... so that the customer knows how to contact the manufacturer or distributor for any questions, complaints or suggestions.
  • Avoid including ambiguous, incomplete, misleading or false information.
  • Design the label in an attractive and different way to ensure an adequate commercial impact.
  • Use special finishes, as far as possible, such as UVI varnish, embossing, stamping, laminating... and any other finish, since they contribute to improving and enhancing the design and giving excellent results at marketing level.