When choosing the format of the flyer, it is necessary to take into account the quantity and size of the contents, the message that you want to transmit and choose the appropriate format proportionally.
A format that is too large will increase the final cost of the product (especially in large quantities).
On the other hand, a format that is too small can make your message less legible and therefore lose strength.
If the flyers are delivered to the customers via ordinary mailing, the weight on which the flyers are printed takes on special relevance, since excessive weight may make the mailing much more expensive by putting it in a weight range with a higher rate. For a campaign of this type, you have to correctly study the weight of each and every one of the items that are sent by post to ensure that you do not exceed the weight unnecessarily.